Paid Media Specialist

Ref: PMS1151

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Our client a reputable name within the Education Institution requires the services of a Paid Media Specialist to join their dynamic team.

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Duties and Responsibilities:

• Setting up campaigns on Google and social media platforms

• Setting up target audience as per programme offering

• Manage budget and leads generation for the campaign

• Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns

• Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.

• Manage spend and clicks daily to maximize profits.

• Work with the Marketing and Sales team to provide forecasts

• Manage the day-to-day execution, targeting and keyword optimization of ongoing paid media campaigns.

• Creation of effective, targeted and relevant direct response ad copy.

• Analyze performance data to provide relevant reporting metrics and appropriate recommended action plans.

• Actively manage and monitor digital media paid search campaigns and paid social campaigns to the weekly and monthly budget goals.

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Requirements/Skills and Qualifications:

• Proven work experience as a Paid Media Specialist

• Relevant tertiary qualification

• Have strong copywriting, reporting and communication skills

• Have a strong working knowledge of Google Adwords and Analytics

• Have a track record in helping to deliver effective social media campaigns

• Have a passion for digital marketing in general

• Have a strong attention to detail

• Be a self-starter who can work under their own initiative

• A good, confident grasp of the MS Office suite, Excel in particular

• Analytical thinker

• Be able to uncover trends in data and analysis

• Ability to manage different priorities and meet deadlines.

• Awareness of current affairs and a passion for finding out new information.

• Creativity.

• Self-confident and sociable – ability to network effectively.

• Team player.

• Attention to detail.

• Stamina, energy and drive.

• Ability to handle pressure.

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Market - Related

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Please email CVs to enquiries@hashtagdbn.co.za

Please note that only shortlisted applicants will be contacted.

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